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Home » listings

Should My Agent Advertise My Listing on Social Media?

February 8, 2019 by admin Leave a Comment

Being in the real estate industry we speak to a lot of buyers agents and listing agents and have a good sphere of influence and book of business that we commonly refer to, especially when we take on a new listing. Because we work with both buyers and sellers we may have a buyer ideal for your listing, alleviating the need for any advertisement. But, should your agent advertise your listing on social media?Should My Agent Advertise My Listing on Social Media?

In today’s social media forward world if your agent isn’t on some form of social media they may not be doing their clients justice. Buyers are on social media and by using it correctly you can advertise to the right individual and get the lead you need, however, nobody wants to look at a feed full of real estate listings.

So how can a real estate agent advertise correctly on social media?

Well, for starters, a real estate agent has to be well-versed in whatever social media they are going to use. This could mean Facebook, Instagram, Pinterest, LinkedIn, or Twitter, but whatever they do, they should be advertising more than simply listings.

As I said, nobody wants to look at a feed full of real estate listings unless that’s what a buyer is looking for at that moment. The problem is, you want people to be interested in your voice and your activity far before they actually need to buy a house and to do that, you need to offer other practical and helpful information.

If you’re listing your home, you’ll want to ask your agent how they advertise. You want a good range of advertising options such as in person, flyer, open house, online, MLS and any other way that could possibly bring in a buyer. But it’s okay if your agent isn’t on EVERY social media available… I mean, there are something like 3000 of them and that’s impossible to keep up with.  We have to go where the buyers are and have a good wealth of followers to do any good. I recommend using an agent that knows how to use at least 2-3 social media outlets well. They might post other things like recipes, gardening tips, local events and news, funny jokes and memes and then throw an amazing listing in there from time to time. If the people have followed thus far, they may be more likely to share your listing as well. 

And images matter! We are in the Snapchat/Instagram era where photos are the thing that catches the eye. If the image is stunning, the click-throughs will follow, which is why it really pays to have amazing listing photos. 

So yes, your agent SHOULD advertise on social media if they use it! Just throwing up a bunch of listings is nothing people want to look at, unless you’re Zillow…

More Goodies:

3 Truths About Real Estate Agents

Benefits of a Real Estate Team When Buying and Selling Simultaneously

Filed Under: Sellers Tagged With: listings, sellers, social media, sunset beach

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“Life will lead you to where you belong. Five years ago life led me to meeting Karen Baker at an Open House. Our relationship continues as Karen and her husband Frank have been outstanding not only in helping my husband and I find the right retirement relocation home, but we have watched their commitment in helping many others find their homes. She and Frank treat every client as if they are the only ones that exist. They provide thorough research of areas and homes of interest and present you with the options. They are not your typical hard sell, must-buy-now realtors. They are here to help you find your next home?. You won’t go wrong with the Bakers!
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Amy and I have bought and sold four properties in the past twelve years. Both of you are the best realtors we have ever dealt with. Amy and I both felt we could trust you to look out for our interest. The level of service you provided was outstanding, from taking the trash out, helping the buyer with inspecting the irrigation system, dealing with our tenants, always being there if we needed to ask a question, providing constant updates on the market and always keeping us informed on the sale of our house. I think your next venture should be training other realtors, because both of you have mastered the art of providing excellent service. I will be sure to recommend the Frank and Karen team to anybody looking for a trust worthy, knowledgeable and top performing realtor. It was a pleasure working with both of you.”
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