In a real estate transaction, there are typically two agents involved, the buyer’s agent and the listing agent. The listing agent is the agent that meets with the seller to list and market the property. This agent can also bring the buyer but more often than not buyers will have their own representative called a buyer’s agent.
But, why wouldn’t the buyer just use the listing agent of the property they are interested in?
When sellers list their property with the listing agent they negotiate on a commission that is typically split between the buyer’s agent and the listing agent. The listing agent, who might also bring the buyer, receives the full commission. So you can see that a listing agent certainly has an incentive to also find the buyer. But the sole goal for the listing agent is to sell that particular property because he/she represents the owner. A buyer’s agent has no ulterior agenda or motive for selling any one particular property. Their goal is to sell a property that is ideal for the buyer.
But how can a buyer’s agent save you money?
A buyer’s agent keeps your financial situation and your negotiating strategies confidential. Their goal is to help you find the right property, not sell any one particular home. A buyer’s agent receives the split commission regardless of which home the buyer chooses so the ultimate goal is finding the right home for the buyer, not selling the home for a particular seller. Because of this, negotiating strategies and specifics of the terms can be kept confidential throughout negotiations. This can actually save buyers money by offering less than the listing price and since the seller and the listing agent are not aware of the buyer’s strategies, the transaction is more in favor of swinging towards the buyer’s terms.
As a Sunset Beach real estate agent, it is my duty and my passion to make sure you find the right home at the right price. Your desires and needs become my goals as we work together side-by-side to purchase the correct property for your requirements. Remember, since the owner pays the real estate commissions, it costs you nothing to use my services to facilitate a real estate transaction on your behalf. Use my expertise, skills, training and knowledge to get the right home, in the right neighborhood, for the right price.
Your Sunset Beach Realtors®
Sunset Beach and the Brunswick Islands are a wonderful place to call home and whether you’re buying, selling, or investing in a home, condo, or any property in our area I would be happy to help facilitate the transaction and represent you on your behalf. Our specialty is beach homes and properties in the Brunswick Islands and because I know the area, the market, the communities and the people, I can make your home buying or selling experience a pleasant venture. Contact me today for more information on how we can get started.